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Explore Our Wide Range of Adult Products

Welcome to
100 Shades of Blue
,

your ultimate destination for enriching your intimate experiences. Dive into our extensive collection tailored to fulfill every desire and curiosity. Whether you’re exploring solo or with a partner, our premium selections promise something special for everyone.

100 Shades of Blue, London's Premium Adult Store located at 100 Old St, London EC1V 9AY

discover your feminine energy

For Women

Indulge in luxurious sensations with our variety of vibrators, including exclusive luxury and rabbit models, or discover new heights of pleasure with our clitoral stimulators and G-spot vibrators. Our personal massagers and love eggs offer discreet yet powerful enjoyment.

For Women

at the peak of masculinity

For Men

Enhance your pleasure with our range from high-quality masturbators, including Fleshlights and life-size models, to stimulating cock rings and prostate massagers. Explore new dimensions with our anal toys and experience lasting pleasure with our male vibrators.

For Men

the perfect point
where feminine and masculine desire meets

For Couples

Transform your bedroom into a stage with our sexy lingerie, ranging from sultry bra sets to role play costumes. Our plus-size options ensure there’s a flattering fit for everyone. Men can also find enticing clothing to impress and express.

For Couples

unleash your allure with our sexy lingerie, costumes, and inclusive sizes

Sexy Outfits

Transform your bedroom into a stage with our sexy lingerie, ranging from sultry bra sets to role play costumes. Our plus-size options ensure there’s a flattering fit for everyone. Men can also find enticing clothing to impress and express.

Sexy Outfits

take care quality of your pleasure

Sexual Wellness

Prioritize your health and enhancement with our high-quality condoms, lubricants, and sensual massage oils. Maintain your play with our sex toy cleaners and personal care products.

Sexual Wellness

discover your deepest and secret fantasies

Bondage & Fetish

For those who venture into the realms of BDSM, our bondage restraints, handcuffs, and kits offer exhilarating restraint play. Explore sensory play with our blindfolds, hoods, masks, and more. For the daring, our floggers, whips, and electro sex toys provide intense sensations.

Bondage & Fetish

My top pick for an adult shop in London, this place boasts an impressive variety of high-quality products at great prices. It's my go-to spot in the neighborhood for its friendly service and unbeatable selection. Highly recommend!

Kamil Gök6 months ago - Google Review

An amazing place where you feel very comfortable😊they are so helpful! Charlie gave us the most affordable options, prepared us for the party and provided useful tips. For me, this is the only sexy shop address in london. …

Can Suyun6 months ago - Google Review

Love this shop! Charlie is such a cool guy as well and super helpful to fond what you’re looking for.

Gabriel Koslover6 months ago - Google Review

I received the best hospitality and customer service In this shop, you experience the brilliant prices and simple clear layout in the shop, which makes navigating the wide range of various toys and clothing so easy, many things from the owners professionalism and good will from the help and service he provided, made my visit so stress free and convenient. I’ll definitely be returning soon this shop is amazing and by far the best In London highly recommended

cheden carty2 years ago - Google Review

Honestly…not even doing this for the discount BUT wow! What an amazing shop close to Old St station, top tier service from two gentlemen who didn’t have to but initially promoted the most affordable items to me, assisted me throughout their extensive range of toys and costumes I will definitely be back again! Thank you 🙂

MA year ago - Google Review

Where is your store located?

Our store is conveniently located at 100 Old St, London EC1V 9AY. Visit us to experience our products firsthand and enjoy a personalized shopping experience.

What products can I find at 100 Shades of Blue?

At 100 Shades of Blue, you can explore a wide range of adult products including sex toys, lingerie, fetish wear, and essentials like lubricants and condoms. We cater to all genders and preferences with items designed to enhance every intimate experience.

Are your products safe and tested?

Safety and quality are our top priorities. All our products are sourced from reputable manufacturers and undergo rigorous testing to ensure they meet the highest safety standards.

What is your return policy?

We accept returns of unopened products within 14 days of purchase. Please ensure the items are in their original packaging and accompanied by a receipt.

How knowledgeable are your staff about the products?

Our team is highly trained and passionate about sexual wellness. They are well-equipped to answer questions, provide recommendations, and offer advice tailored to each customer’s needs.

Top BDSM Hoods for Sensory Deprivation
Top Love Eggs and Jiggle Balls for Discreet Pleasure

For Women

Indulge in pure sensuality with our luxury vibrators and sexy lingerie, all designed to awaken your deepest desires. Our collection includes classic vibrators that tease and please, as well as G Spot vibrators for deeper pleasure. For those seeking more, rabbit vibrators offer dual stimulation, while remote vibrators add a thrilling element of surprise.

Complete your experience with our sexy outfits and lingerie, including sultry lingerie costumes and corsets. Whether you’re dressing for yourself or a partner, our womens lingerie is crafted to flatter and enchant. Visit our shop at 100 Shades of Blue on Old Street, London, to explore a full range of lingerie and adult toys, from fetish lingerie to discreet toys and realistic dildos.

Explore our bullets & discreet toys for secret rendezvous or dive into intense pleasure with our realistic dildos. For those eager to explore more, our anal dildos and strap-on options are perfect for new experiences. Why wait? Unleash your passions and discover unparalleled pleasure today at 100 Shades of Blue.

For Men

Dive into ultimate pleasure with our premium cock sleeves and cock rings, perfect for enhancing sensation and prolonging your experience.

Explore ecstasy with our lifelike masturbators and Fleshlight, or bring fantasies to life with our sex dolls. For deeper satisfaction, try our male vibrators, anal toys, or butt plugs.

Boost your confidence with penis enlargement devices and male sex aids. Treat yourself with male solo play toys, including blow job masturbators and compact pocket pussies. For the ultimate in intimacy, our life-size masturbators deliver unmatched realism.

Visit us at 100 Shades of Blue on Old Street, London, where your desires find their perfect match.

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Best Couples Anal Play Toys for Shared Exploration

For Couples

Boost your pleasure with our enticing cock rings, perfect for enhancing intensity for you and your partner. Unleash your potential with our penis enhancers, designed to increase size and confidence for more satisfying experiences.

Ignite desire with nipple play accessories, and deepen intimacy with our couples vibrators and couples dildos for shared satisfaction. Explore ecstasy together with couples anal play toys and set the mood with our bedroom accessories. Surprise your partner with our curated gift sets for the ultimate pleasure.

Visit us at 100 Shades of Blue on Old Street, London, and discover everything you need for unforgettable experiences, from sex enhancers to lingerie and sex toys.

Sexy Outfits

Turn up the heat with our sexy lingerie for women, crafted to reveal your most intimate fantasies. Embrace your wild side with our fetish clothing, perfect for unlocking hidden desires and adding an exciting edge to your moments together.

Feel confident and irresistible in our sexy bra sets, making every touch more thrilling. Dive into new adventures with our role play costumes, sparking endless fantasies. Wrap yourself in luxury with our enticing stockings and let each step bring a touch of seduction.

Celebrate your curves with our sexy plus size lingerie, tailored to flatter and entice, helping you feel gorgeous inside and out. Add the perfect finishing touch with our sexy accessories. For men, our clothing is designed to evoke strength and confidence.

Explore our sexy outfits and lingerie costumes to blend style with sensuality. Visit our lingerie shop at 100 Shades of Blue on Old Street, London, and discover how our lingerie and toys can transform your intimate moments into something truly special.

Top Sexy Lingerie for Women
Best G Spot Vibrators for Targeted Stimulation

Sexual Wellness

Discover pure pleasure with our condoms, offering protection without sacrificing sensation. Enhance intimacy with our premium lubricants and sex enhancers for heightened excitement. Indulge in sensual massage with our essentials, and add a playful twist with enticing accessories.

Keep your toys clean with our sex toy cleaner, and explore pleasure with our female and male sex aids. Deepen your connection with sex aids for couples and try new sensations with our anal sex aids. Add fun with our adult gifts and games.

Whether shopping at our sex shop, adult store, or online, we have everything to make your intimate moments special.

Bondage & Fetish

Explore a world of pleasure with our bondage restraints & handcuffs, perfect for mixing restraint with excitement. Unleash your deepest desires with our seductive fetish clothing, crafted to captivate.

Tease and tantalize with our floggers, whips & ticklers, designed to heighten anticipation. Equip your playroom with durable bondage gear for satisfying sessions.

Push boundaries with our chastity devices and heighten every sensation with blindfolds, hoods & masks. Amplify pleasure with our nipple toys & clit toys or feel the rush with electro sex toys.

From bdsm clothing and fetish lingerie to top bondage gear, our fetish shop has everything you need to explore your fantasies. Visit our bondage shop for unforgettable experiences.

Top Bondage Restraints and Handcuffs for BDSM Play
Top Floggers, Whips, and Ticklers for Sensory Play
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Best Fetish Clothing for Bold Looks