Explore Our Wide Range of Adult Products
Welcome to
100 Shades of Blue,
your ultimate destination for enriching your intimate experiences. Dive into our extensive collection tailored to fulfill every desire and curiosity. Whether you’re exploring solo or with a partner, our premium selections promise something special for everyone.
discover your feminine energy
For Women
Indulge in luxurious sensations with our variety of vibrators, including exclusive luxury and rabbit models, or discover new heights of pleasure with our clitoral stimulators and G-spot vibrators. Our personal massagers and love eggs offer discreet yet powerful enjoyment.
at the peak of masculinity
For Men
Enhance your pleasure with our range from high-quality masturbators, including Fleshlights and life-size models, to stimulating cock rings and prostate massagers. Explore new dimensions with our anal toys and experience lasting pleasure with our male vibrators.
the perfect point
where feminine and masculine desire meets
For Couples
Transform your bedroom into a stage with our sexy lingerie, ranging from sultry bra sets to role play costumes. Our plus-size options ensure there’s a flattering fit for everyone. Men can also find enticing clothing to impress and express.
Sexy Outfits
Transform your bedroom into a stage with our sexy lingerie, ranging from sultry bra sets to role play costumes. Our plus-size options ensure there’s a flattering fit for everyone. Men can also find enticing clothing to impress and express.
take care quality of your pleasure
Sexual Wellness
Prioritize your health and enhancement with our high-quality condoms, lubricants, and sensual massage oils. Maintain your play with our sex toy cleaners and personal care products.
discover your deepest and secret fantasies
Bondage & Fetish
For those who venture into the realms of BDSM, our bondage restraints, handcuffs, and kits offer exhilarating restraint play. Explore sensory play with our blindfolds, hoods, masks, and more. For the daring, our floggers, whips, and electro sex toys provide intense sensations.
Where is your store located?
Our store is conveniently located at 100 Old St, London EC1V 9AY. Visit us to experience our products firsthand and enjoy a personalized shopping experience.
What products can I find at 100 Shades of Blue?
At 100 Shades of Blue, you can explore a wide range of adult products including sex toys, lingerie, fetish wear, and essentials like lubricants and condoms. We cater to all genders and preferences with items designed to enhance every intimate experience.
Are your products safe and tested?
Safety and quality are our top priorities. All our products are sourced from reputable manufacturers and undergo rigorous testing to ensure they meet the highest safety standards.
What is your return policy?
We accept returns of unopened products within 14 days of purchase. Please ensure the items are in their original packaging and accompanied by a receipt.
How knowledgeable are your staff about the products?
Our team is highly trained and passionate about sexual wellness. They are well-equipped to answer questions, provide recommendations, and offer advice tailored to each customer’s needs.
For Women
Indulge in pure sensuality with our luxury vibrators and sexy lingerie, all designed to awaken your deepest desires. Our collection includes classic vibrators that tease and please, as well as G Spot vibrators for deeper pleasure. For those seeking more, rabbit vibrators offer dual stimulation, while remote vibrators add a thrilling element of surprise.
Complete your experience with our sexy outfits and lingerie, including sultry lingerie costumes and corsets. Whether you’re dressing for yourself or a partner, our womens lingerie is crafted to flatter and enchant. Visit our shop at 100 Shades of Blue on Old Street, London, to explore a full range of lingerie and adult toys, from fetish lingerie to discreet toys and realistic dildos.
Explore our bullets & discreet toys for secret rendezvous or dive into intense pleasure with our realistic dildos. For those eager to explore more, our anal dildos and strap-on options are perfect for new experiences. Why wait? Unleash your passions and discover unparalleled pleasure today at 100 Shades of Blue.
For Men
Dive into ultimate pleasure with our premium cock sleeves and cock rings, perfect for enhancing sensation and prolonging your experience.
Explore ecstasy with our lifelike masturbators and Fleshlight, or bring fantasies to life with our sex dolls. For deeper satisfaction, try our male vibrators, anal toys, or butt plugs.
Boost your confidence with penis enlargement devices and male sex aids. Treat yourself with male solo play toys, including blow job masturbators and compact pocket pussies. For the ultimate in intimacy, our life-size masturbators deliver unmatched realism.
Visit us at 100 Shades of Blue on Old Street, London, where your desires find their perfect match.
For Couples
Boost your pleasure with our enticing cock rings, perfect for enhancing intensity for you and your partner. Unleash your potential with our penis enhancers, designed to increase size and confidence for more satisfying experiences.
Ignite desire with nipple play accessories, and deepen intimacy with our couples vibrators and couples dildos for shared satisfaction. Explore ecstasy together with couples anal play toys and set the mood with our bedroom accessories. Surprise your partner with our curated gift sets for the ultimate pleasure.
Visit us at 100 Shades of Blue on Old Street, London, and discover everything you need for unforgettable experiences, from sex enhancers to lingerie and sex toys.
Sexy Outfits
Turn up the heat with our sexy lingerie for women, crafted to reveal your most intimate fantasies. Embrace your wild side with our fetish clothing, perfect for unlocking hidden desires and adding an exciting edge to your moments together.
Feel confident and irresistible in our sexy bra sets, making every touch more thrilling. Dive into new adventures with our role play costumes, sparking endless fantasies. Wrap yourself in luxury with our enticing stockings and let each step bring a touch of seduction.
Celebrate your curves with our sexy plus size lingerie, tailored to flatter and entice, helping you feel gorgeous inside and out. Add the perfect finishing touch with our sexy accessories. For men, our clothing is designed to evoke strength and confidence.
Explore our sexy outfits and lingerie costumes to blend style with sensuality. Visit our lingerie shop at 100 Shades of Blue on Old Street, London, and discover how our lingerie and toys can transform your intimate moments into something truly special.
Sexual Wellness
Discover pure pleasure with our condoms, offering protection without sacrificing sensation. Enhance intimacy with our premium lubricants and sex enhancers for heightened excitement. Indulge in sensual massage with our essentials, and add a playful twist with enticing accessories.
Keep your toys clean with our sex toy cleaner, and explore pleasure with our female and male sex aids. Deepen your connection with sex aids for couples and try new sensations with our anal sex aids. Add fun with our adult gifts and games.
Whether shopping at our sex shop, adult store, or online, we have everything to make your intimate moments special.
Bondage & Fetish
Explore a world of pleasure with our bondage restraints & handcuffs, perfect for mixing restraint with excitement. Unleash your deepest desires with our seductive fetish clothing, crafted to captivate.
Tease and tantalize with our floggers, whips & ticklers, designed to heighten anticipation. Equip your playroom with durable bondage gear for satisfying sessions.
Push boundaries with our chastity devices and heighten every sensation with blindfolds, hoods & masks. Amplify pleasure with our nipple toys & clit toys or feel the rush with electro sex toys.
From bdsm clothing and fetish lingerie to top bondage gear, our fetish shop has everything you need to explore your fantasies. Visit our bondage shop for unforgettable experiences.